Adsense is the first choice of network for any publisher whether small or big. Adsense pays for valid ad clicks and impressions publishers receive on their website. Revenue for every click publisher receives varies, depending upon many different factors including:

Visitor Country
Type of Ad
Demand & Supply
Number of Bidders for Ad Spot
Small / Large Publisher

(This isn’t Possible any longer, but it was a few years ago with adsense!)

Adsense CPC depends upon the following factors:

How competitive is the market? Higher the revenue, higher the competion. Example: Insurance CPC is ten times higher than Dating
Where the user is coming from? Indian consumer is far less likely to buy than the US consumer
How many ad networks are bidding on your inventory? Higher the demand, higher the CPC/revenue.

Adsense CPC normally ranges from average 0.5$ to 2$ at the most for normal publishers, some account holders can enjoy up to 50$+ CPC for top-paying keywords. Keep reading below to see how we can get high CPC.

Table of Contents

Adsense CPC Rates By Country

I have collected this data from several sources so we can have an idea and make an average estimate of how much AdSense pay by country.

Note:

*Average CPC: Normal CPC which most of the publishers receive on their click including all major niches.
*Maximum CPC: is the highest CPC that publishers receive on top-paying niches.
*Average CTR: is a measure of the nature of people that usually click on Ads, remember CTR depend on the placement of the ad and site layout.

Remember it’s in the euro.

1	Country	Average CPC (EUR)	Average CTR	Average RPM
2	United States	0.26	0.78%	2.04
3	Australia	0.23	0.80%	1.83
4	Canada	0.22	0.63%	1.37
5	Marshall Islands	0.22	1.20%	2.62
6	United Kingdom	0.2	0.81%	1.6
7	Germany	0.18	1.38%	2.44
8	Unknown Region	0.18	1.13%	2.07
9	Switzerland	0.15	1.60%	2.35
10	China	0.15	0.49%	0.73
11	Norway	0.14	1.09%	1.5
12	Austria	0.14	1.18%	1.67
13	Ireland	0.14	0.71%	1.01
14	Togo	0.14	3.76%	5.32
15	Andorra	0.14	1.07%	1.52
16	New Zealand	0.13	0.85%	1.14
17	Netherlands	0.12	0.75%	0.91
18	France	0.12	1.20%	1.4
19	Singapore	0.12	0.77%	0.89
20	Burkina Faso	0.12	0.18%	0.21
21	Sweden	0.11	1.68%	1.82
22	Belgium	0.11	0.96%	1.09
23	Vanuatu	0.11	0.65%	0.73
24	Finland	0.1	1.85%	1.91
25	United Arab Emirates	0.1	0.94%	0.93
26	Hong Kong	0.1	0.72%	0.7
27	Côte d’Ivoire	0.1	1.16%	1.14
28	South Africa	0.09	1.01%	0.86
29	Nigeria	0.09	0.97%	0.88
30	Israel	0.09	0.99%	0.93
31	Japan	0.09	0.69%	0.6
32	Oman	0.09	0.95%	0.81
33	Sierra Leone	0.09	1.23%	1.14
34	Italy	0.08	0.81%	0.62
35	Spain	0.08	0.67%	0.53
36	Denmark	0.08	1.09%	0.87
37	Qatar	0.08	0.51%	0.41
38	Ukraine	0.08	1.01%	0.8
39	Ghana	0.08	1.23%	0.93
40	Iran	0.08	1.79%	1.42
41	Puerto Rico	0.08	0.82%	0.63
42	Syria	0.08	1.00%	0.84
43	South Korea	0.07	0.81%	0.58
44	Czechia	0.07	1.09%	0.76
45	Kuwait	0.07	0.63%	0.42
46	Estonia	0.07	1.70%	1.25
47	Cameroon	0.07	0.90%	0.64
48	Bahrain	0.07	1.87%	1.23
49	Poland	0.06	0.92%	0.51
50	Portugal	0.06	0.89%	0.51
51	Taiwan	0.06	0.93%	0.54
52	Russia	0.06	0.91%	0.55
53	Jordan	0.06	2.19%	1.27
54	Slovenia	0.06	0.77%	0.45
55	Latvia	0.06	1.40%	0.77
56	Papua New Guinea	0.06	1.77%	1.02
57	Dominican Republic	0.06	0.70%	0.43
58	Luxembourg	0.06	0.57%	0.32
59	Kyrgyzstan	0.06	2.16%	1.28
60	Malaysia	0.05	0.70%	0.34
61	Brazil	0.05	0.76%	0.37
62	Saudi Arabia	0.05	1.95%	0.93
63	Hungary	0.05	1.34%	0.64
64	Chile	0.05	0.71%	0.32
65	Croatia	0.05	0.66%	0.34
66	Mauritius	0.05	1.17%	0.62
67	Iceland	0.05	1.95%	0.99
68	Maldives	0.05	0.90%	0.44
69	Malta	0.05	1.00%	0.48
70	Macau	0.05	1.20%	0.58
71	Uzbekistan	0.05	0.34%	0.18
72	Grenada	0.05	1.43%	0.7
73	Angola	0.05	1.24%	0.66
74	Kiribati	0.05	10.00%	4.63
75	India	0.04	0.85%	0.34
76	Indonesia	0.04	0.79%	0.3
77	Turkey	0.04	0.52%	0.23
78	Vietnam	0.04	1.05%	0.38
79	Peru	0.04	0.61%	0.22
80	Romania	0.04	1.27%	0.45
81	Cambodia	0.04	3.16%	1.14
82	Greece	0.04	0.59%	0.23
83	Argentina	0.04	0.70%	0.27
84	Kosovo	0.04	2.79%	1.08
85	Slovakia	0.04	1.12%	0.47
86	Palestine	0.04	1.01%	0.43
87	Mongolia	0.04	2.74%	1.17
88	Bulgaria	0.04	0.74%	0.29
89	Somalia	0.04	1.32%	0.54
90	Senegal	0.04	2.61%	1.05
91	Cyprus	0.04	0.60%	0.25
92	Kazakhstan	0.04	1.45%	0.54
93	Aruba	0.04	2.46%	0.9
94	Liberia	0.04	4.20%	1.49
95	Bahamas	0.04	0.82%	0.33
96	Martinique	0.04	1.37%	0.52
97	French Guiana	0.04	1.94%	0.81
98	Micronesia	0.04	2.17%	0.92
99	Pakistan	0.03	0.85%	0.23
100	Thailand	0.03	1.18%	0.39
101	Philippines	0.03	0.88%	0.23
102	Mexico	0.03	0.98%	0.31
103	Bangladesh	0.03	1.25%	0.42
104	Egypt	0.03	0.88%	0.29
105	Ethiopia	0.03	1.67%	0.52
106	Nepal	0.03	1.39%	0.4
107	Kenya	0.03	1.09%	0.33
108	Sri Lanka	0.03	1.11%	0.31
109	Colombia	0.03	0.72%	0.18
110	Afghanistan	0.03	1.12%	0.32
111	Bolivia	0.03	1.00%	0.25
112	Lithuania	0.03	1.50%	0.4
113	Tunisia	0.03	1.43%	0.37
114	Costa Rica	0.03	0.92%	0.27
115	Trinidad & Tobago	0.03	1.01%	0.35
116	Ecuador	0.03	0.84%	0.28
117	Serbia	0.03	0.92%	0.26
118	Bosnia & Herzegovina	0.03	1.11%	0.35
119	Guatemala	0.03	0.85%	0.23
120	Macedonia (FYROM)	0.03	0.98%	0.25
121	Yemen	0.03	1.49%	0.48
122	Rwanda	0.03	0.55%	0.19
123	Uruguay	0.03	0.71%	0.23
124	Belarus	0.03	0.86%	0.26
125	Suriname	0.03	1.43%	0.43
126	Mozambique	0.03	1.19%	0.32
127	Lesotho	0.03	2.59%	0.69
128	Botswana	0.03	1.64%	0.44
129	Armenia	0.03	0.91%	0.27
130	French Polynesia	0.03	1.59%	0.46
131	Cook Islands	0.03	3.67%	1.24
132	Congo – Kinshasa	0.03	0.93%	0.26
133	Northern Mariana Islands	0.03	2.29%	0.78
134	Cayman Islands	0.03	0.93%	0.3
135	Algeria	0.02	1.81%	0.39
136	Morocco	0.02	1.18%	0.28
137	Iraq	0.02	4.06%	0.79
138	Lebanon	0.02	1.79%	0.39
139	Jamaica	0.02	1.56%	0.38
140	Myanmar (Burma)	0.02	1.40%	0.22
141	Uganda	0.02	1.36%	0.3
142	Georgia	0.02	2.04%	0.36
143	Cuba	0.02	1.07%	0.23
144	Panama	0.02	0.98%	0.2
145	El Salvador	0.02	1.30%	0.32
146	Libya	0.02	0.89%	0.13
147	Venezuela	0.02	0.71%	0.13
148	Zimbabwe	0.02	1.32%	0.28
149	Madagascar	0.02	0.90%	0.2
150	Paraguay	0.02	1.10%	0.22
151	Brunei	0.02	0.59%	0.1
152	Barbados	0.02	1.19%	0.23
153	Tanzania	0.02	0.68%	0.11
154	Réunion	0.02	0.88%	0.19
155	Moldova	0.02	1.36%	0.29
156	Guam	0.02	1.04%	0.22
157	Namibia	0.02	1.23%	0.2
158	Benin	0.02	1.55%	0.27
159	Fiji	0.02	1.02%	0.19
160	Turks & Caicos Islands	0.02	5.00%	0.92
161	Nicaragua	0.02	0.25%	0.05
162	Djibouti	0.02	1.12%	0.24
163	Tonga	0.02	5.88%	1.02
164	Samoa	0.02	1.90%	0.33
165	Haiti	0.02	0.50%	0.11
166	Albania	0.01	1.75%	0.24
167	Sudan	0.01	1.12%	0.12
168	Azerbaijan	0.01	2.73%	0.27
169	Guyana	0.01	1.91%	0.28
170	Laos	0.01	2.71%	0.27
171	Zambia	0.01	1.75%	0.17
172	Turkmenistan	0.01	0.96%	0.1
173	Montenegro	0.01	1.54%	0.15
174	Honduras	0.01	0.76%	0.08
175	St. Lucia	0.01	1.82%	0.16
176	Solomon Islands	0.01	4.22%	0.49
177	Malawi	0.01	1.89%	0.11
178	Guinea	0.01	3.01%	0.36
179	American Samoa	0.01	5.75%	0.54
180	Swaziland	0.01	2.71%	0.14
181	St. Kitts & Nevis	0.01	1.20%	0.14
182	Bhutan	0.01	1.22%	0.18
183	New Caledonia	0.01	1.11%	0.09
184	Curaçao	0.01	1.47%	0.13
185	Caribbean Netherlands	0.01	0.89%	0.09
186	Burundi	0.01	6.85%	0.38
187	Seychelles	0.01	0.95%	0.08
188	Faroe Islands	0.01	1.45%	0.14
189	Central African Republic	0.01	12.50%	1.43
190	Belize	0.01	0.55%	0.05
191	St. Vincent & Grenadines	0.01	0.30%	0.03
192	Palau	0.01	2.17%	0.28
193	Greenland	0.01	4.17%	0.24
194	Gambia	0.01	0.58%	0.03
195	Equatorial Guinea	0.01	2.00%	0.23
196	Dominica	0.01	2.08%	0.12
197	Congo – Brazzaville	0.01	2.13%	0.13
198	British Indian Ocean Territory	0.01	25.00%	1.46

OLD REPORT

Country	Average CPC Rate	Maximum CPC Rate	Average CTR
United States (US)	0.16 – 1$	>15$	2-3%
Canada	0.30 – 7$	>17$	2%
United Kingdom (UK)	0.33 – 3$	>9$	1-2%
Germany	0.40 – 1$	>11$	1-3%
Thailand	0.30 – 1$	6$	2%
Japan	0.20 – 0.80$	4$	3%
United Arab Eimrates (UAE)	0.15 – 3$	11$	4%
Switzerland	0.20 – 1$	6$	3%
Italy	0.10 – 0.50$	3$	1-3%
South Korea	0.15 – 1$	4$	1-3%
Singapore	0.15 – 0.90$	5$	1-2%
Malaysia	0.6 – 0.60$	2$	2%
Qatar	0.6 – 0.70$	3$	3%
New Zealand	0.10 -0.40$	3$	4%
Kuwait	0.30 – 2$	14$	4%
Spain	0.10 – 0.60$	2$	3-4%
Ghana	0.10 – 0.30$	1$	3%
Zambia	0.05 – 0.30$	1$	4-5%
Saudi Arabia	0.10 – 1$	7$	3-4%
Turkey	0.10 – 0.50$	2$	3%
India	0.10 – 0.45$	3$	3-5%
Cameroon	0.05 – 0.30$	2$	3%
Brazil	0.10 – 0.50$	1$	2-3%
Netherlands	0.06 – 0.70$	2$	2%
Indonesia	0.06 – 0.38$	1$	2-3%
Bangladesh	0.05 – 0.30$	1$	4%
Philippines	0.03 – 0.25$	1$	3-5%
China	0.05 – 0.80$	6$	2-3%
Brunei	0.04 – 0.23$	<1$	5%
Afghanistan	0.03 – 0.15$	<1$	4-5%
Palestine	0.02 – 0.10$	<1$	4%
Oman	0.03 – 0.12$	<1$	2-3%
Lebanon	0.03 – 0.08$	<1$	3-4%
Hong Kong	0.05 – 0.55$	5$	3%
Sri Lanka	0.02 – 0.30$	2$	1-2%
South Africa	0.02 – 0.20$	1$	5-6%
Jordan	0.03 – 0.40$	2$	2-3%
Ecuador	0.03 – 0.20$	1$	2%
Ukraine	0.03 – 0.15$	1$	3%
Egypt	0.01 – 0.35$	1$	3-4%
Algeria	0.01 – 0.30$	1$	4%
Russia	0.02 – 0.50$	3-5$	1-2%
Pakistan	0.01 – 0.10$	<1$	5-6%
Iran	0.02 – 0.20$	1-2$	3-4%
Ethiopia	0.02 – 0.10$	<1$	3-4%
Azerbaijan	0.02 – 0.10$	<1$	4%
Sudan	0.01 – 0.10$	1$	3-4%
Somalia	0.01 – 0.06$	1$	4%
Libya	0.01 – 0.08$	1$	2-3%
Burundi	0.01 – 0.10$	1$	3%
Myanmar (Burma)	0.00 – 0.05$	<0.50$	3-4%
Zimbabwe	0.03 – 0.15$	1$	3%
Yemen	0.03 – 0.20$	1$	2-3%
Vietnam	0.05 – 0.50$	>1$	3-4%
Trinidad & Tobago	0.10 – 1$	10$	2-4%
Taiwan	0.10 – 0.50$	3$	2%
Syria	0.02 – 0.10$	1$	3%
Sweden	0.06 -0.20$	1-2$	3%
Romania	0.08 – 0.35$	2$	2-3%
Portugal	0.05 – 0.50$	3$	3%
Poland	0.10 – 0.50$	1$	2%
Norway	0.10 – 0.45$	1$	2-3%
Nigeria	0.10 – 0.40$	1$	2-3%
Nepal	0.05 – 0.25$	1$	3%
Morocco	0.08 – 0.50$	1$	2-3%
Mexico	0.10 – 0.50$	1-2$	3-4%
Kenya	0.01 – 0.22$	1$	3%
Israel	0.10 – 0.36$	1$	2%
Ireland	0.12 – 0.45$	3$	2-3%
Iraq	0.01 -0.10$	1$	3%
Hungary	0.10 – 0.47$	1$	2-3%
Greece	0.04 – 0.10$	1$	3%
France	0.10 – 0.50$	2$	2-5%
Finland	0.07 – 0.20$	1$	1-2%
Denmark	0.10 – 0.40$	1$	3%
Czech Republic	0.06 – 0.18$	1$	3%
Australia	0.15 – 1$	3-5$	2-3%
Austria	0.10 – 0.60$	2$	3%
Argentina	0.04 – 0.30$	1$	4-5%

This report is the average result of many AdSense publishers having many different sites in all big niches. You may get different CPC then above as I have mentioned before that this is average, not actual.

If you think there is anything wrong let us know in the comment also you can share your experience and CPC result so we keep this list updated for all users from all over the world.

Thanks for reading? and share it with friends if this helped you.

17 Comments

Tubeman777 8 years ago Reply

Very good information! Thankyou!
- Lukeman Adeyemi Yusuf 7 years ago Reply
  
  Really Good Article about cpc.
- Hamza Ahmed 7 years ago Reply
  
  Thanks for appreciation.
WebGlut.com 7 years ago Reply

Dear friend can anyone please help how to increase unique visitors to my site.
- Hamza Ahmed 7 years ago Reply
  
  SEO is best way to get organic and targeted visits.
thomas28 7 years ago Reply

The best country for me is USA , has the best cpc
- Hamza Ahmed 7 years ago Reply
  
  Right.
Aditi Tilaskar 7 years ago Reply

Nice. is that CPC changes for country or its same. what is cpc in 2018 for all country.
- Hamza Ahmed 7 years ago Reply
  
  CPC changes with demand, supply & time of the year.
Hamza Ahmed 7 years ago Reply

The avg cpc of Madagascar is around $0.02 and range between $0.01 to $0.10.
Viktoria 7 years ago Reply

Thank you for article!!! What is the source of the data? how were the mean values calculated?
- Hamza Ahmed 7 years ago Reply
  
  Data is collected from several small and large publishers.
M bee 5 years ago Reply

Hey… so i just came across this article…! How accurate is it after all this time?
xee 3 years ago Reply

thanks man. Is it still valid?
- Bestiumpro Team Post Author 2 years ago Reply
  
  I would say this is a bit outdated. Now CPC varies a lot.

Adsense CPC Rates By Country

Note:

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